Roger J. Braunfeld is a founding partner at Royer Cooper Cohen Braunfeld LLC. He focuses on financing and development strategies and transactions for investors and a wide array of businesses in various stages of development. Among other things, Roger’s practice encompasses fund formation, private equity and venture capital transactions, debt and equity offerings, mergers and acquisitions, real estate and corporate restructurings, as well as a range of business and commercial transactions, agreements and general business counseling. Roger is also actively involved in strategic opportunities for the firm, including the creation of an alternative investment platform that has deployed more than $300M. Roger is a founding member of the PA 30 Day Fund, chairman of the Board of ESF Dreamcamp, and a trustee of the Jewish Federation of Greater Philadelphia.

Client Experience

  • Single-Family Offices

  • Multi-Family Offices

  • FinTech Businesses

  • Public Companies

  • Private Companies

  • Private Funds

  • Tech Businesses

  • Other types of companies/businesses

Personal Insights

My Greatest Strengths
  • Listening attentively, deciphering and communicating clearly.

  • Building trust with my clients, referral partners, and colleagues.

  • My ability to wade through the minutiae and evaluate the truth.

  • I’m an entrepreneur, better yet, a business owner like the people I represent.

  • I was selected as a Rising Star by Pennsylvania Super Lawyers in 2005, 2011, and 2012.

  • I was named "Forty Under 40" in Philadelphia Business Journal.

  • I have law firm experience, experience as a General Counsel, and experience in operating roles.

  • The Muppet character I most associate myself with is Dr. Teeth.

  • In my ideal world, Kermit the Frog would be a primetime news anchor on one of the major networks.

  • I mountain bike in Wissahickon every weekend, weather permitting.

  • My family has weekly dance parties at our house.

  • I love traveling and in the last year alone have been to Israel, New Orleans, Colorado, Cape Cod, and Chile.

  • I had the most wrestling wins at Radnor High School, but this record was subsequently beaten by my brother.

  • I love music, especially vinyl.


Practice Focus
  • Business & Commercial Transactions

  • Private Equity & Venture Capital

  • Debt & Equity Financing Transactions

  • Mergers & Acquisitions

  • General Business & Corporate Counseling


  • Emerging growth

  • Technology

  • Internet & eCommerce

  • Financial services

  • Asset management

  • Cannabis



J.D., Villanova University Charles Widger School of Law, 1999

B.A., Bucknell University, 1995


  • Pennsylvania


Pennsylvania Super Lawyers, Rising Star, 2005, 2011-2012

Philadelphia Business Journal, honored as Forty Under 40

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